author branding

brand mission

Defining your author brand is a journey into self-discovery. Your values, goals, and passion make up your brand’s mission – a big thing you want to clearly communicate with readers.

visual branding

We, humans, are visual creatures. We love complementary colors, patterns, and consistency. Give your readers a visual language so they can easily identify you and your books.

brand messaging

Your brand messaging should express the values, goals, and passion you identify as your brand’s mission. Stay true to your voice; it’s an extension of your author brand.

brand development

Creating your unique message and honing a consistent image is key to resonating with the right readers. This brand identity strategy will underscore all of your marketing efforts.

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