Defining your author brand is a journey into self-discovery. Your values, goals, and passion make up your brand’s mission – a big thing you want to clearly communicate with readers.
We, humans, are visual creatures. We love complementary colors, patterns, and consistency. Give your readers a visual language so they can easily identify you and your books.
Your brand messaging should express the values, goals, and passion you identify as your brand’s mission. Stay true to your voice; it’s an extension of your author brand.
Creating your unique message and honing a consistent image is key to resonating with the right readers. This brand identity strategy will underscore all of your marketing efforts.